par Cédric Marlin | Avr 30, 2022 | Cours de stratégie
Cette stratégie en marketing consiste à découper celle-ci en 3 grandes parties : La segmentation Le ciblage Le positionnement Segmentation C’est quoi ? « Un segment est un groupe d’individus caractérisé par un comportement homogène (comportement d’achat...| Cookie | Durée | Description |
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